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I've often heard, "the way you do one this is the way you do everything." The best example I had of this statement was with sports practicing. If you practice with excellence each and every time, come game day, you'll show up like never before.

Is that the same for self-worth? Have business owners and entrepreneurs been failing in business because they never practiced confidence building or motivating themselves to see their self-worth shine outwardly?

I can't answer that question for others but I can answer it for myself. My answer is "maybe." Ironically, for me (a very extroverted person), I never really dealt with a confidence issue of whether I can accomplish something; yet, deep down I didn't fully appreciate my own uniqueness and voice. I didn't appreciate the skills that I brought to the table because I thought there was more to do when there wasn't. And in the past, I didn't appreciate or understand my individual self-worth to "charge proper fees" as a young lawyer.

Often, business owners fail to charge adequate fees because they are struggling with self-worth. Can I charge that fee? That's too much? They won't pay me that? Well, why not? Is it because you don't think you're worthy of being paid handsomely for your talents and skills? Until you do, self-worth issues will show up in your business and prevent you from creating the success you want.

It's true. Business owners and entrepreneurs take their lack of self-worth mentality into their businesses. They may be accomplishing great things, but they'll never reach the level of success that they deserve until they remove this exterior type inferiority about self-worth out of the way.

When you begin to see yourself in a new light - uniquely made to resolve a particular issue in the marketplace, you're able to make bigger moves. You're able to feel empowered knowing that you are "worthy" to occupy the space you're in. You know that you truly "belong" in that space and you're "worthy" to charge whatever fee you place on your services or products.

My mentor Andre Gaston always says, "I didn't go to law school, pass the bar, get barred, and accumulate over $200k in debt to be paid like a social worker." And I feel him. He worked out earlier on that he was worthy of being paid for the skill that he diligently invested in to help people resolve their issues.

My speaking coach, Ashley Kirkwood also said in a recent Facebook post, "you can't pay my worth, but the fee is required." Meaning, her confidence around her self-worth is so valuable that if she placed a price tag on it, no-one could afford it. Therefore, there's no negotiation with fee.

Next time you're trying to determine which card to play and moves to make in your business, check your self-worth first to ensure that you're not self-sabotaging your greatness all because you haven't truly determined (or realized) how amazing you are.


This article is a service of SL DeBarros Law Firm, LLC. We offer a wide array of business legal services and can help you make the wisest business choices throughout life and in the event of your death. We also offer a Business Protection Start-Up Session or a Business Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.


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