Brand Maintenance & Legacy Building during a National Crisis.
During a National crisis, entrepreneurs and small business owners find themselves focusing more on the crisis and less on the opportunities that are provided. Instead of focusing on the negative, opportunity grows from the small window of positiveness that one garners from any situation.
By focusing on the negative events of a crisis, the entrepreneur or small business owner will fail to maintain their brand and lose sight of creating a legacy that they want to leave behind.
To successfully maintain your brand, it involves a level of preparation of where you want your brand to go, and also involves how you respond or develop in times of a crisis. Furthermore, based on the brand that you create and evolve, a legacy will be born.
Have you properly prepared your brand by implementing a business succession plan? By putting such a plan in place, you will protect the legacy that you're building by knowing there is a plan to ensure that your business continues as usual because you've already given adequate direction for what needs to occur.